WHY WE FOCUS ON INSETTING, NOT OFFSETTING
Carbon insetting reduces emissions within a company's own operations and supply chain. Carbon offsetting invests in external projects to compensate for emissions elsewhere. Both have a role, but we prioritise insetting — reducing emissions at the source rather than compensating for them downstream. We are committed to the ongoing interrogation of our own direct and indirect processes before turning to external projects to offset what remains.
- Work with individuals and companies that pay above-award living wages and prioritise supporting women in industry
- Fit out our studio and office using second-hand furniture instead of new
- Repair rather than replace all office technology
- Avoid printing
- Avoid using AI software where possible — AI systems require significant energy consumption for training and running models, contributing to increased greenhouse gas emissions
- Use Red Energy, powered by one of Australia's largest generators of renewable energy
- Run a large in-studio cardboard recycling program
- Recycle all soft plastics, ink cartridges and batteries through Recycle Smart
- Follow Consumer Goods Labelling law for clothing
- Use 100% GRS certified recycled nylon thread for woven labels
- Use FSC certified cardboard swing tags
- Wrap stock in kerbside-recyclable Vela FSC certified paper bags rather than plastic poly bags
- Wrap orders in FSC certified tissue printed with non-toxic soy-based inks
- Post products in kerbside-recyclable FSC certified cardboard satchels
- Use kerbside-recyclable branded paper stickers with non-toxic adhesive
- Provide a comprehensive care guide online and across our TikTok channel
- Provide a physical care guide card for new customer orders, printed on FSC certified recycled card
- Minimise fabric waste by intentional layouts of patterns and utilising spare space for cutting accessories
- Repair damaged or faulty garments instead of replacing
- Provide fabric garment bags for seasonal and delicate items
- Let products sell through before placing new orders
- Offer preorders to avoid overstocking
- Offer a diverse size range across all products
- Educate customers on different fabrics and garment care
- Use traceable fabric suppliers across our basics, denim and movement programs, and some ready-to-wear
- Offer custom sizing to ensure the best possible fit
- Use design techniques such as ruching that accommodate changing body shapes over time
- Maintain a comprehensive, easy-to-follow size guide inclusive of multiple body sizes and proportions
- Implemented a supplier code of conduct outlining ethics, certifications and environmental standards to adhere to, supported by our fibre and trims sourcing guide
Everyday Actions
- Take public transport to and from work
- Promote virtual meetings over in-person where possible
- Bring food from home
- Always use keep cups on coffee runs
Larger Commitments
- Deliver consistent customer care and clear product description and photography
- Expand size offering
- Model product on more diverse body shapes and sizes
- Achieve 75% of product with flexible fitting attributes — elastic, drawstring, ruching
- Source 50% of bulk production fabrics from a traceable fibre supplier
- Transition to renewable energy by adding solar panels to Daisy's studio in Humen Town
- Establish supply chain goals with FibreTrace
- Explore Life Cycle Assessments (LCA) for our garments
- Collect upstream activity data to determine the LCA of each garment
- Develop a strategy for managing consumer waste
- Explore take-back program solutions for end-of-life garments
- Launch Après La Vie — our garment resell marketplace
