Rebecca Larsson & the joy of creative exploration

Mar 10, 2025

This month in Après Diaries, we're celebrating the inimitable talent and wisdom of Rebecca Larsson.

Hailing from Italy, Rebecca is a creative director, designer and tastemaker, seamlessly balancing her mindful artistry with motherhood and the things she adores.

Sit down with us as the weather warms in Tuscany and the sun revives her unwavering curiosity for the world around her.

To properly introduce you, do you have any nicknames?

Not really, but my friends call me Rebs.

How would your friends describe you?

Tireless, curious and perfectionist.

Star sign?

Gemini

Where do you currently live, and who with?

In Florence with my husband Axel, my daughter Alma who is six years old, and my son Corrado who is three years old.

What is your favourite thing about Florence?

It's a small jewel, you can find beauty in every corner and it feels like living in a village - everything is within walking distance.

I also love the fact that it is geographically well-located in it is in the centre of Italy and you can reach a lot of places easily - you are a one hour drive from the seaside and one hour drive from the mountains.

Where is your go to for breakfast, lunch, dinner?

I don’t drink coffee but I’m a tea lover, I start drinking tea from the morning and I go on the whole day.

I don’t have so much time for breakfast in this new setting, but on the weekend I usually have my homemade granola with some yoghurt, berries and almond butter.

For lunch I have something quick like a soup or a salad, and for dinner I put together a bowl with a mix of things I have prepared in advance like hummus, roasted vegetables, chickpeas, quinoa - but it depends what’s the fridge is offering.

What are your daily rituals?

As soon as I wake up, I go to my kids' beds and I cuddle with them before properly waking up. I put my eye patches on - I don’t really know if I see any aesthetic improvement but they help me feeling more awake. I then have my tea and send a good morning message to my mom <3

What are you currently reading?

That’s hard to answer, since I have kids reading has been more complicated, so I’m in a phase where I have started more than one book and haven’t finished any. But I have been on A Little Life for a bit now and I sometimes have to take a break from its intensity.

What do you currently do for work?

I’m working freelance as a creative director and I have started teaching pilates since September.

How did you get into the fashion industry?

I have always had a big interest in fashion since I was a kid, so I studied fashion marketing. My first job was as a fashion stylist's assistant and after that I moved to Retrosuperfuture were I worked for 10 years. I then started my own beachwear brand that is currently on hold for personal reasons, but I'm still doing consultancy.

What sparked your interest in clothing and the world of design and art? Have you always wanted to be in the industry?

Actually no - I wanted to be a marine biologist but life brought me to the fashion industry. Today, I finnd passion in everything that is more creative, and artistic expression in general.

If we wanted to see some of your work, or support your creations, where could we find them?

I don’t really have a place where I share my works but you can follow me on IG, or you are welcome to book a pilates session with me if you are in Florence ;)